The numbers are in, and it’s time to make sense of the data. ABI Research’s Michael Morgan checks out the world’s 11 largest branded cell phone makers in the second quarter of 2012, providing sales data as well as insight into their strategy and competitive position in the market.
Though most research firms only list the market’s top five handset makers, ABI lists a full top 11 (and the firm is providing shipment numbers for all of the vendors listed).
A few notes: ABI’s numbers represent “sell in,” or phone shipments into the retail channel, rather than “sell out,” or sales to consumers. Further, ABI’s ranking only counts phones that carry the manufacturer’s brand. Therefore, phones that bandy a carrier’s logo without a hint of which company actually built the device are not counted.
What do you guys make of these numbers? Are you at all surprised by them? If so, how? Let us know in the comments section below, or on Facebook/Twitter. We look forward to hearing from you!
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