Wireless Wednesday–Analyzing the world's 11 biggest handset makers in Q2 2012

August 29, 2012 — by WEBOOST


This week for our “Wireless Wednesday” post, we’re taking a closer look at the report on handset makers for Q2.

The numbers are in, and it’s time to make sense of the data. ABI Research’s Michael Morgan checks out the world’s 11 largest branded cell phone makers in the second quarter of 2012, providing sales data as well as insight into their strategy and competitive position in the market.

Though most research firms only list the market’s top five handset makers, ABI lists a full top 11 (and the firm is providing shipment numbers for all of the vendors listed).

A few notes: ABI’s numbers represent “sell in,” or phone shipments into the retail channel, rather than “sell out,” or sales to consumers. Further, ABI’s ranking only counts phones that carry the manufacturer’s brand. Therefore, phones that bandy a carrier’s logo without a hint of which company actually built the device are not counted.

What do you guys make of these numbers? Are you at all surprised by them? If so, how? Let us know in the comments section below, or on Facebook/Twitter. We look forward to hearing from you!
To read the rest of this article, or to see it in its original format, click here.


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    Comments (2)

    Doug on August 29, 2012 at 11:25 pm said:

    Not surprised at all… Most people thing just because they make the most noise that Apple has a bigger share… they don’t and never will. They have always been in the background just like with computers. If you don’t open source you lose your edge to compete and Apple has never open sourced and they have never grown but in spurts and jerks from day one.

    Taylor White on August 30, 2012 at 9:22 pm said:

    Thank for the comment Doug! It will be interesting to see how it all plays out in the future.