"Wireless Wednesday"–Tablets to generate $20B for wireless operators in 2017, firm predicts

May 8, 2013 — by WEBOOST


This week for our “Wireless Wednesday” post we’re looking into tablets. Check out this article from @FierceWireless which explains where tablets are headed in the future.

Cellular-capable tablets will generate a total of $20 billion for wireless operators in 2017, according to research firm Strategy Analytics, due in large part to operators’ efforts to encourage subscribers to activate LTE connections on tablets through shared data plans.

“Mobile broadband tablets represent an important incremental growth opportunity for wireless operators. While direct mobile broadband subscriptions on tablets represent less than 10 percent of the total tablet installed base in 2012, they were a key driver of positive postpaid net additions at leading operators AT&T and Verizon Wireless in Q1 2013,” said Susan Welsh de Grimaldo, director of Wireless Operators and Networks at Strategy Analytics

Strategy Analytics forecasts global mobile broadband subscriptions on tablets will grow eight times from 2012 to 2017–as more than 165 million new tablets activate mobile data services.

Interestingly, Strategy Analytics predicts tablets will generate around 3.5 million terabytes of mobile data traffic in 2017.

The findings are notable considering that most tablets today connect only to Wi-Fi networks. The situation has robbed wireless operators of additional revenues they had hoped to obtain from users connecting their tablets to cellular networks. The reason, not surprisingly, is that users generally did not wish to pay for another line of service specifically for their tablets.

What do you think of this news? Do you have a tablet?

To read the rest of this article, or to see it in its original format, click here.



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